Friday 18: Clearer language, greater efficiency and effectiveness
08:00 – 09:00 Registration
09:00 – 10:30 Plain language and citizens
———————Welcome and introduction
———————Deborah Bosley, President of PLAIN and Principal of the Plain Language Group
———————Plain language, citizens and the European Ombudsman
———————Emily O’Reilly, European Ombudsman
——————— Clear health information is the best remedy
———————Dr Richard Murray, Deputy Chief Medical Office, MSD (known as Merck & Co. Inc. in the US and Canada)
10:30 – 10:45 Networking break
10:45 – 11:30 Plenary panel: Testing 1, 2, 3…: An integrated model for evaluating plain language
———————Moderators:Neil James, Executive Director of the Plain Language Foundation, Australia, Susan Kleimann,
———————Kleimann Communication Group and others
———————Panelists: Lynda Harris, Chief Executive, Write Limited, and others
11:30 – 12:30 Concurrent sessions (choose one)
12:30 – 13:45 Lunch
13:45 – 14:45 Concurrent sessions (choose one)
14:45 – 15:45 Concurrent sessions (choose one)
15:45 – 16:00 Networking break
16:00 – 17:00 Contribution of plain language to efficiency and effectiveness: An around the world perspective Various contributors including Annetta Cheek, USA, Neil James, Australia, David Feeney, Department of Public Expenditure and Reform, Ireland, and others…
20:00 Gala dinner and awards ceremony. Old Jameson Distillery.
Please find details of Friday’s concurrent session below.
11:30 – 12:30
1. Advocating for plain legal language:
Reconciling the need for legal accuracy with a commitment to plain language.
Stephen James, Legal Writer and Editor at the Victorian Law Foundation, Melbourne.
The case for plain language.
Professor Joe Kimble. WMU–Cooley Law School, Lansing, Michigan, USA
2. Training best practices:
New tools – new possibilities? The search for best practice in clear language.
Aud-Solvi Botn, Senior Advisor Agency of Public Management and egovernment, Norway.
Advanced online training design to teach plain language writing skills.
Marie Antaya, Director Eclectic Communications, Canada.
3. Evaluating clarity:
Promoting access to information in citizen language: The Chilean experience of the Council for Transparency.
Christian Anker, Head of Unit, Council for Transparency, Chile.
Does [best] practice make perfect? Plain language perseverance at a small Swedish agency.
Anki Mattson, Språkkonsulterna, Sweden.
4. Best practices in plain language and adult literacy
Plain language in the Spanish-speaking world: Bringing transparency to private and public sectors.
Mariana Bozetti (Argentina), Claudia Poblete Olmedo (Chile), Joanna Richardson (Argentina), Estrella Montolío and María Such (Spain)
Why patients still can’t get clear information about their medicines.
Karel van der Waarde, Design and research consultant, Belgium.
Medication – consequences of not communicating clearly about medications at discharge from hospital and in the community pharmacy.
Dr Laura Sahm, Lecturer in Clinical Pharmacy, University College Cork, Ireland.
13:45 – 14:45
1. Best practices in legal writing for lay audiences:
Decision writing for the Local Government Ombudsman (UK).
Daphne Perry, ClarifyNow.
Developing plain legal documents in a traditional legal environment.
Tialda Sikkema, Department of Law, Utrecht, Netherlands.
2. Case studies: Clear Language in Public Digital Service
Communicating clearly to Irish citizens using our website: a case study from an Irish Government Agency.
Niamh Buckley, Digital Communications Project Manager, Department of Communications, Energy and Natural Resources (Ireland) and Fergal McGovern (Independent Consultant).
Clear language in Norwegian public digital services.
Oda Stræte, Language Council of Norway, and Ragnar Brevik, Difi.
3. Translation / Legal, consumer:
Clear communication in corporate and financial translation.
Nikki Meyer Circa Consulting & Communication, France.
Using online glossaries and focus groups to improve plain English and companion translations.
Maria Mindlin, Transcend, Language Specialist & CEO, USA.
4. Evaluating clarity:
Clear, concise, and effective user testing: User testing financial documents in a new regulatory environment.
Anne-Marie Chisnall, Manager, Professional Services Team, and Helen Wise, plain language specialist, Write Limited, New Zealand.
5. Evaluating clarity:
Formal, yet friendly: evaluating the tone of plain language.
Greg Moriarty, Training Executive, Plain English Foundation, Australia.
14:45 – 15:45
1. Best practice:
Best practice guidelines on online community and legal information.
Joh Kirby, Head of Clarity and Executive Director, Victoria Law Foundation, Australia.
2. Social media:
Zombie funktuation: Little-used punctuation marks brought back from the dead by social media.
Berna Cox, Freelance journalist, plain English editor and trainer, Ireland.
Plain language and social media.
Helena Englund Hjalmarrson, Partner and CEO at the Plain Language agency Språkkonsulterna, Sweden.
3. Best practice:
Teaching plain language in groups – administrators and lawyers alike.
Annasara Jaensson, Språkkonsulterna, Sweden.
4. Case studies in consumer protection:
Foxed and fined: How unclear contractual parking signs bamboozle motorists.
Martin Cutts. Research Commission, Plain Language Commission, UK.
Welcome to the financial mainstream? The hazards facing low-income people when navigating the financial world.
Sally McBeth, Manager, Clear Language Design.
5. Becoming a plain language organisation:
Getting the right people around the right table: Ensuring success in a clear communication project.
Karel van der Waarde and Robert Linsky.
Lean for efficient communication – making communication both profitable and sustainable.
Susanne Blomkvist, Plain language consultant, Sweden
Ireland’s Plain English Awards and the Christine Mowat Plain Language Achievement Award will be held at the gala dinner in Jameson Distillery.